by admin on Aug.28, 2009, under Superchick
Grammy nominated pop-rock band Superchick has joined efforts with “Operation Beautiful,” an international campaign that encourages women to love themselves just the way they are. Superchick’s song “So Beautiful” has been tapped as an anthem for the movement, which the band will support on tour this fall.
Launched in June 2009 by food and fitness blogger Caitlin Boyle, Operation Beautiful encourages women to post encouraging notes in public places, take pictures of those notes and share them online. The campaign’s official web site, OperationBeautiful.com, is rapidly becoming an Internet phenomenon, with more than 350 notes posted last month alone. Women from the United States, Canada, Germany, Japan, Guam, Iraq, New Zealand and other countries are posting notes in public restrooms, on boxes of supermarket diet shakes, in subway stations and in fitness center changing rooms with phrases like “You are perfect just the way you are!” and “Why wait? Start loving yourself now!”
Sisters Tricia and Melissa Brock of Superchick recently discovered the web site and have committed to posting their own notes as they travel across the country on the BarlowGirl-Superchick Live Tour this fall. They are also encouraging their fans to join the movement and post notes of their own to help spread love and confidence to women everywhere.
“A few weeks ago, we came across OperationBeautiful.com and fell in love with its mission to encourage confidence in girls and women of all shapes and sizes,” says Tricia Brock. “Not enough girls look in the mirror and see what’s beautiful and different about themselves! Spreading messages of positive self-esteem and self-image has been Superchick’s passion for the past ten years that we’ve been writing and touring. Needless to say, we were excited to come across this growing underground movement and honored to be a small part of it.”
“Superchick’s record label contacted me earlier this month, saying they had the perfect song for Operation Beautiful,” says Boyle. “The song was ‘So Beautiful,’ and the first time I listened to it all I could think was ‘This is the rock anthem for Operation Beautiful!’ I want women to realize that they are beautiful – and I don’t mean physically beautiful. Every one of us has an inner light that shines through and makes us unique. We need to accept and embrace the way we are instead of trying to reach an unattainable ideal. Our daughters will thank us for it!”
To see what Operation Beautiful is all about, visit http://www.youtube.com/watch?v=SM7lMO0pjjc or www.OperationBeautiful.com.

February 24th, 2010 on 12:40 am
This is awesome! I absolutely love superchick and operation beautiful. Haha, just realised this happened in august… Ok, so i’m a little behind the times, but I still think this is super cool. Keep it up, you guys rock!